RACO Awarded Elite Partner Status by Eltron  

Cincinnati, OH - July 31, 2001 - RACO Industries, Inc., a leading value added reseller in the bar coding and data collection industry, has been awarded Elite Partner Status with Zebra Technologies Corporation's (Nasdaq: ZBRA) plastic card printer business unit, Eltron Card Printer Products, for the second consecutive year. RACO was the first Eltron distributor in the United States, and markets the full line of Eltron printers to its customer base comprised of more than 18,000 clients and VARs nationwide. 

An Elite Partner is a high revenue volume Eltron Card Printer reseller that has a direct relationship with Eltron. The Elite Partner is a value-added reseller selling to end-users and to smaller reseller customers. Elite Partner Status is not based solely on revenue volume, but is characterized by a mutual loyalty and strategic, long-term business partnership. In exchange for this loyalty, Eltron provides Elite Partners with unique services and benefits that are not available to any other resellers. 

"We are delighted to be recognized by Eltron Card Printer Products as an Elite Partner," said Rob Adams, CEO of RACO. "We've worked hard to develop and build our relationship with Eltron, and market their card printers to our extensive customer base. The recognition of our diligence is rewarding. This status puts us in an even better position to meet our customers' needs." 

Patti Jones, Identification Products Manager for RACO, said, "working with Eltron has been terrific. They are a great innovator, and offer the best of class in so many product lines. They make it easy to provide our customers with state-of-the-art printing at competitive prices." 

In 1998, Eltron named RACO Reseller of the Year for all of North America. In 1999, RACO received the Key Sales Producer Award. 

About RACO Industries, Inc.  

Founded in 1991, RACO Industries, Inc. is a leading value added reseller of bar code printers, readers, scanners, CCDs, slot readers, PDAs, POS equipment, bar code labels, tickets and tags. RACO also sells the software, supplies and accessories necessary for complete bar coding systems. For more information, visit www.racoindustries.com . 
 

About Zebra Technologies 

Zebra Technologies Corporation (Vernon Hills, IL) manufactures and distributes Zebra-brand on-demand thermal bar code label printers and Eltron brand secure ID printing systems and plastic card printers used in automatic identification and plastic card personalization applications worldwide. 

Eltron brand card printer products can be found at www.eltroncards.com . Information about Zebra Technologies Corporation can be found at www.zebracorporation.com .  

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